David Dujardin
Founder of Mass Ascent
Phone:
615-598-7354
Email:
Location:
Danville, Virginia
A Bit About Me
David Dujardin is the founder and president of Mass Ascent, leading the company’s growth with a people-first approach to innovation and technology. With over 25 years of global alliance and strategic leadership experience, David has established Mass Ascent as a trusted partner for organizations seeking advanced cloud and AI solutions. He forges partnerships with industry leaders like Microsoft, Workday, and Oracle, delivering integrated offerings in cybersecurity, data protection, and operational intelligence.
David’s leadership is defined by a relentless drive to turn ambitious ideas into reality and a commitment to empowering teams in an AI-driven world. Previously, he held senior roles at Lenovo, Microsoft, and Dell, earning awards for growth and partnership excellence. His passion lies in helping organizations harness technology to unlock new opportunities and thrive amid constant change.
Key Contributor to Launching Lenovo’s First Copilot+ PC
Played a pivotal role in launching new device categories including Lenovo’s first Copilot+ PCs and collaborated with operations and segment leaders to launch new devices and AI services on Windows 11, supporting Lenovo’s global share growth.
Work Experience
June 2021 - March 2025
January 2016 - June 2021
February 2014 - October 2015
Senior Manager of Global Strategic Alliances at Lenovo
​Managed all aspects of Microsoft programs and investments to accelerate global PC growth at a premium to market across all segments and categories. Worked closely with Operations and segment leaders to launch new devices including Copilot+ PCs and new AI services on Windows 11, supporting Lenovo’s share growth across categories.
Global Lead, Microsoft Cloud Solution Provider
Lead Lenovo’s strategic business initiative to create a global cloud subscription practice. Led all aspects of Lenovo's Microsoft Cloud Solution Provider program. Collaborated with cross-functional leaders, including ecomm, legal, finance, BT & IT leaders, to deliver transformational capabilities on time. Hired, trained, and managed an international team of sales and operations leaders. Lenovo received the Microsoft Partner of the Year Award in 2022 as a result of this work.
Microsoft US OEM Channel Executive
Managed Microsoft's partnership with Lenovo for North America, working with distribution partners on sell-in and sell-through activities. Oversaw sales enablement, managing small team of direct sellers who drove sales campaigns to increase both direct and indirect attach rate and sales volume. Collaborated with executive leaders to define expectations, prioritize activities, and ensure sales efforts were aligned with partnership goals.
